Word of mouth is one of the most reliable and cost-effective advertising methods for a hair salon in sports city. You can encourage your loyal clients to tell their friends and family about your services by sending referral rewards and cross-promotion. Online booking systems are becoming the future wave, offering convenience and flexibility for busy business owners. Read on to learn more about these and other ways to get more clients. Here are some of the top ways to market your business and get more customers.
Cross-promotion
Among the many ways to promote your salon is to create a website. A website not only gives you legitimacy but also helps with SEO and SEM optimization, which are necessary to reach the top of Google. You can share weekly stories and polls or even run quizzes to encourage people to give you feedback. Such posts will boost your online presence, but they will also engage your clients.
Offers
You can promote your salon business using social media to attract new clients. Instagram and Facebook are two of the most popular social networks for salons. They are ideal for building a strong brand, showing off your personality, and showcasing your portfolio. However, Facebook engagement and reach have been declining for most business owners. You can use this to your advantage by offering your clients free coupons or raffle prizes.
Loyalty schemes
One way to attract more clients to your salon is to offer a loyalty program. While most businesses offer their customers points, a loyalty program can be a great way to build long-term client relationships. Your business will gain more business and referrals if your salon can wow your cardholders with unique and valuable perks. Here are some examples of salon loyalty programs. Listed below are the benefits you can expect.
Offer discount cards or free services for repeat customers
To attract more new clients, you should offer a variety of promotions. These can be as simple as discount cards or free services for repeat customers. Some salons have loyalty programs where clients get rewards for referring friends or family to their salon. Referral programs are also great for word-of-mouth marketing. You can even offer gift cards to your clients on your online booking portal.
